Türk Sarayi Case Study - Conzummate Tech Ltd

Türk Sarayi

Crafting the future of websites with enjoyably-creative and technologically-advanced
design and development.

The platform is an e-commerce solution designed to help customers explore, discover, and purchase modest fashion and accessories with ease. The UI/UX redesign focuses on organizing product categories, pricing, and shopping information into clear, visually engaging, and actionable insights that are easy to navigate for all users. The goal was to reduce browsing friction, improve purchase clarity, and support seamless shopping through an intuitive, modern, and accessible interface.

Conversions Rate

The target audience consists of shoppers seeking stylish, modest fashion and a seamless online shopping experience. Below is a breakdown of the key segments:

Problem

The existing platform struggled to balance product variety with clarity. Users were presented with large amounts of items, categories, and pricing information without clear guidance, making it difficult to find products, compare options, or make confident purchase decisions—especially for first-time shoppers.

Homepage overload – too many products, categories, and offers displayed at once, making it hard for users to focus on key items or complete purchases.

Complex product information – pricing, variations, and product details were hard to understand without clear guidance, making it difficult for users to make informed purchase decisions.

Low trust – new shoppers lacked visible credibility signals, such as reviews or verified ratings, making it harder to feel confident completing purchases.

Solution

The redesign focused on clarity, guidance, and usability. By reorganizing product categories, simplifying pricing and checkout flows, and introducing user-friendly design patterns, the platform now supports confident shopping and a seamless, step-by-step purchase journey.

Streamlined homepage – prioritized featured products and promotions, with easy navigation to detailed product pages.

Clear product information – used simple descriptions, high-quality visuals, and clear pricing to help users make informed purchase decisions.

Enhanced user support – added features like customer reviews, Q&A, and product recommendations to help shoppers make confident decisions.

Design Process

The UI/UX design process for Athlevo was meticulously crafted to create an intuitive and engaging platform for athletes seeking to book coaches for athletic training.