LWV

Transforming brand interactions with transparent, consistent, and memorable design across all digital and physical touchpoints.

LWV is focused on trust, clarity, and consistency across all digital and physical touch-points. The brand emphasizes clean visuals, structured layouts, and a cohesive design system to create a reliable and professional presence.The UI/UX redesign focuses on clear service organization, intuitive navigation,LWV’s identity is built to improve usability, strengthen brand recognition, and drive confident user decisions.Through clear guidelines and thoughtful design, LWV delivers a seamless and conversion-focused brand experience.

Conversions Rate

Consistent visual identity, clear typography, and professional UI increased trust and usability.

45%

Brand Engagement Rate

Clear layout and visuals encouraged pet owners to explore products.

35%

Website Conversion Rate

Simplified discovery and checkout increased product value perception and conversions.

20%

Lead Trust & Retention

Clear navigation and pricing reduced drop-offs and improved conversions.

Problem

Inconsistent navigation and unclear pricing caused user confusion and reduced conversions. Lack of visual hierarchy made product discovery and checkout less effective.
Logo usage, colors, and typography were not standardized across platforms.
Users struggled to identify and remember the brand due to weak visual consistency.
Lack of defined interface styles caused confusion and reduced engagement.

Solution

Implemented a clear navigation structure to guide users smoothly through the buying journey. Standardized pricing displays to improve transparency and trust.
Defined logo usage, placement rules, dos & don’ts, and variations.
Primary & secondary colors, font hierarchy, and spacing rules ensured consistency.
Clear UI components, imagery style, and layout rules improved usability and flow.

Design Process

The UI/UX design process for Athlevo was meticulously crafted to create an intuitive and engaging platform for athletes seeking to book coaches for athletic training.
High-Fidelity Mockups • Design System
Low-Fidelity Wireframes • Mid-Fidelity Wireframes
Interactive Prototype • Micro-Interactions
Test with Users • Gather Feedback
Content Structuring • Site map • User flow
Journey mapping • User research
Competitive analysis • Persona development

Intuitive Design

During the design process, we incorporated helpful tips, descriptive elements, and thoughtful interactive behaviors to enhance user-friendliness.
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