Earnex

Redefining personal finance management through real-time tax intelligence, automated insights, and secure HMRC-connected integrations.

Designed as a tax intelligence platform, Earnex transforms complex earnings and compliance data into clear, actionable insights. The experience focuses on intelligent automation, accurate forecasting, and secure integrations to help users stay in control of their finances year-round.

Conversions Rate

Consistent visual identity, clear typography, and professional UI increased trust and usability.

45%

User Engagement

Clear dashboards and real-time tax insights drove higher user engagement.

35%

Trial-to-Paid Conversion

Clear onboarding and plan differentiation improved perceived product value.

20%

Drop-off Rate

Smoother setup and integrations lowered user abandonment.

Problem

Users found it challenging to interpret earnings, expenses, and tax liabilities due to dense dashboards and unclear workflows, reducing confidence in financial decision-making.
Cluttered dashboard made key financial insights hard to grasp.
Excessive options made it hard to focus on key financial insights.
Navigation issues made it hard to access earnings and tax insights.

Solution

The redesign focused on clarity and ease of use. Streamlined dashboards, clear earnings and tax visualizations, and simplified account and integration flows now allow users to track finances, forecast taxes, and make informed decisions with confidence.
Prioritized key dashboards and financial metrics for quick access to earnings and tax insights.
Clear financial summaries with intuitive visualizations and transparent tax/earnings data.
Smart suggestions and tips help users make informed tax and finance choices.

Design Process

The UI/UX design process for Athlevo was meticulously crafted to create an intuitive and engaging platform for athletes seeking to book coaches for athletic training.
High-Fidelity Mockups • Design System
Low-Fidelity Wireframes • Mid-Fidelity Wireframes
Interactive Prototype • Micro-Interactions
Test with Users • Gather Feedback
Content Structuring • Site map • User flow
Journey mapping • User research
Competitive analysis • Persona development

Intuitive Design

During the design process, we incorporated helpful tips, descriptive elements, and thoughtful interactive behaviors to enhance user-friendliness.
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