Agora

Redefining peer-to-peer marketplaces through clear listings, easy navigation, and trusted local transactions.

The platform is a peer-to-peer marketplace designed to help users browse, list, and purchase second-hand items locally with confidence. The UI/UX redesign focuses on organizing listings, pricing, and transaction details into clear, visually engaging, and easy-to-navigate layouts. The goal was to reduce browsing friction, improve decision-making, and provide a seamless, secure, and trustworthy local buying and selling experience.

Conversions Rate

Consistent visual identity, clear typography, and professional UI increased trust and usability.

45%

User Engagement

35%

Transaction Completion

20%

Drop-off Rate

Problem

The existing platform struggled to balance the variety of listings with clarity. Users were presented with numerous items, categories, and pricing details without clear guidance, making it difficult to find the right products, compare options, or complete transactions confidently—especially for first-time buyers and sellers.
Overloaded interface – too many items and options made browsing and buying confusing.
Too many options – users struggled to decide among numerous listings.
Confusing navigation – users struggled to locate items and finalize trades.

Solution

The redesign focused on clarity and ease of use. Streamlined listing categories, clear item details, and a simplified checkout flow now allow buyers and sellers to browse, communicate, and complete transactions with confidence.
prioritized local listings and key categories for quick browsing.
simple item details with strong visuals and transparent pricing.
added ratings, tips, and smart suggestions to support decisions.

Design Process

The UI/UX design process for Athlevo was meticulously crafted to create an intuitive and engaging platform for athletes seeking to book coaches for athletic training.
High-Fidelity Mockups • Design System
Low-Fidelity Wireframes • Mid-Fidelity Wireframes
Interactive Prototype • Micro-Interactions
Test with Users • Gather Feedback
Content Structuring • Site map • User flow
Journey mapping • User research
Competitive analysis • Persona development

Intuitive Design

During the design process, we incorporated helpful tips, descriptive elements, and thoughtful interactive behaviors to enhance user-friendliness.
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