Bound

Redefining athleisure through thoughtful design, effortless style, and pieces that honor both movement and stillness.

Our platform is crafted to help users explore, select, and purchase products with ease and confidence. The redesigned UI/UX organizes listings, pricing, and details into clean, visually engaging layouts, reducing friction and supporting smarter decision-making. The result is a seamless, secure, and trustworthy shopping experience for every user.

Conversions Rate

The target audience consists of pet owners and pet lovers seeking convenient, safe, and reliable solutions to explore, select, and purchase wellness products for their pets. Below is a breakdown of the key segments:

45%

Customer Engagement

35%

ROI on design investment.

20%

Checkout Drop-off

Problem

The existing platform struggled to present a wide range of athleisure products with clarity. Users faced numerous collections, styles, and pricing details without clear guidance, making it difficult to find the right outfit, compare options, or shop with confidence—especially for first-time customers.
Cluttered interface – simplified service listings and filters for easier browsing.
Overwhelming choices – made it hard for users to select the right service.
Navigation issues – made it hard for users to browse services and submit bookings.

Solution

With clarity and usability at its core, the redesign offers streamlined collections, detailed product insights, and effortless checkout—helping customers shop with confidence and ease.
Priority collections – highlighted essential products for quick, seamless access
Informative collections – detailed visuals and pricing that make selection effortless.
Smart guidance – curated insights and suggestions for effortless product decisions.

Design Process

The UI/UX design process for Athlevo was meticulously crafted to create an intuitive and engaging platform for athletes seeking to book coaches for athletic training.
High-Fidelity Mockups • Design System
Low-Fidelity Wireframes • Mid-Fidelity Wireframes
Interactive Prototype • Micro-Interactions
Test with Users • Gather Feedback
Content Structuring • Site map • User flow
Journey mapping • User research
Competitive analysis • Persona development

Intuitive Design

During the design process, we incorporated helpful tips, descriptive elements, and thoughtful interactive behaviors to enhance user-friendliness.
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